Looking at all the businesses on the Web should tell you that starting one is never for the faint of heart. While it’s possible you could offer a good product, you should not forget that you will have several competitors willing to give their best shot to get you out of business – at a drop of a hat. Everything you do online could make or break your business.
In a way, the Internet is like the Pacific Ocean. If you’re unfamiliar with the trends, your business could lose out big time, swept aside.
Know Your Weapon
To stand above your competition, you must have a unique value offering. Being unable to do that could mean the end of the line for you. For instance, wanting to get everybody’s attention in Washington State, a county known for top-notch coffees, drive-through coffee stands are offering coffee with a twist: bikini baristas. If you’re thinking of scantily-clad women walking around preparing your cappuccino then you’re spot on.
Should that coffee business model survive remains to be seen but already, it’s getting the whole nation’s attention. Likewise, your online business must also outsmart the competition in order to stand out. Statistics has it over 90 percent of online businesses fail in the first four months. The sad part’s often, it’s entrepreneurial acumen that’s at fault in many of these failures.
Staying Competitive Online
As business online moves real fast, relying on real-time business analytics is wise. With relevant data you would be able to make the decisions that matter most to your online business. This is where monitoring competitor prices online comes in handy, as it can help you use the competitor’s weakness to your advantage.
When you’re aware of competitor’s price, offering identifying promotional tactics in real-time would be a lot easier. As a result, you can devise your own appropriate marketing strategies to elicit a better customer response.
It’s certainly like playing chess. It’s just that before your opponent moves you already have a good idea where his pieces will land. In short, you win big time.