Millennials are conscious and hard to please, two characteristics that make selling harder for marketers. Despite these, brands still target millennials because of their large population and inclination to technology. Marketing to them may be difficult, but the returns are well worth it. Here’s how you can market your brand to this audience.
Take advantage of user generated content
Millennials are your best source of content. Research says that millennials trust user generated content 50 percent more than other types of media. Brands with thriving online communities can take advantage of this by adapting a content. Repost your customers’ photos on Instagram or Facebook and don’t forget to tag and credit them. Giving them attention excites them and generates more social shares ultimately attracting larger audiences.
Get involved in social issues
According to Millennial Marketing, 37 percent of millennials are willing to purchase a more expensive product or service if it supports a cause or something they believe in. Millennials are a socially conscious generation who aims to make a difference in the world. Take advantage of this by utilizing a PR social network like babbler.com that will help you collaborate with communities and charities. Focus your campaign or new products to them and donate a portion of your profits to the greater good.
It’s time to focus your marketing strategies to mobile since 87 percent of the millennial population keep their phones beside them every day. Mobile is not an option; it’s essential when marketing a brand. Ease your consumers’ online experience by utilizing a responsive website with faster loading times. You can also build an app for your brand, which allows your audience to access your products and services more conveniently.
Marketing to millennials is fun and challenging at the same time. Sharpen your skills and think out of the box to capture the attention of this generation. Succeeding in this aspect of marketing increases your revenue and gains, you loyal customers.