Adaptive content is a term not familiar to many, but chances are you’ve already seen or encountered a few such things. Adaptive content is commonly referred to as customized or personalized content. The term, however, actually refers to a content strategy technique designed to support all actions on different channels.
Adaptive content is a type of content used to its full potential. For most marketers, the term is used interchangeably with personalized content, as it gives users a tailored experienced. It automatically adjusts to different environments to deliver the best possible experience.
SEO mentors and experts share more information about adaptive content:
Solving the Issue of Enough Content
Using an adaptive content strategy can address the challenge of producing enough material. This is because its main goal is to publish content in as many channels as possible. The principle of adaptive content is simple; great content deserves more than just one appearance. The mission is to get more from your content to realize its full potential.
It’s Not Responsive Design
It is important to remember that this strategy is different from using responsive design, which only focuses on resizing a website. Responsive design has nothing to do with providing the right content in the right context for readers. Producing adaptive content is the only way to meet the changing needs of consumers.
The Elements of Adaptive Content
According to Karen Mcgrane, author of Content Strategy for Mobile, there are different elements of adaptive content. It should be reusable or can be used in different platforms and multiple formats, and properly structured for easy adaptability with other devices. The content should also be presentation independent, with meaningful metadata and usable CMS interface.
Adaptive content is created to last and for the world to see. It can be seen on blogs, web pages, or mobile websites. The same content can also be syndicated or repackaged in an email to deliver to your subscribers. The content can then be repurposed or formatted into an eBook or turned into an infographic or white paper. It is all about creating content that can reach every possible audience.